
Content strategy that moves you.
I’m Becca — a content strategist and marketer who turns complicated things into clear, compelling stories. I’ve worked in solar energy, advanced manufacturing, higher education, and enterprise tech. The industries change, but the skill doesn’t.
I’ve built content engines from scratch, managed 3,000-asset overhauls, and run campaigns that outperformed peer teams by 2x. I use AI as a force multiplier — not a ghostwriter. And I’ve never worked in a company where I didn’t eventually become the person others came to when the message wasn’t landing.
Content Strategy

Audits, frameworks, editorial planning, and narrative development, either for single campaigns or total overhauls.
B2B Marketing Execution

Positioning, go-to-market strategy, sales enablement, and launch content for technical or complex products.
Website & UX Content

Information architecture, page copy, SEO optimization, and content systems that make self-service actually work.